We connect brands and distributors: one team on the ground for strategy, registrations, deal-making and launch. Brands arrive prepared, partners have what they need to sell.
14
APAC markets
10 experts
On the ground
$100M+
In sales
The problem
Brands burn years and budgets trying to run the region from head office. Distributors pass on brands that arrive unprepared.
In-house team
+$200k/ year
One US-based export manager, flying into Asia a few times a year. Nobody on the ground between trips, and no guarantee of ROI.
Jim Parsons
Export Manager Asia
Distributors
43%
43% of third-party relationships get no due-diligence checks. Choose badly, and you inherit one that cannot do the job.
Licensing
70%
70% of ASEAN trade rules involve product standards or health requirements. Approvals come before market access.
Import application
1. No safety data
2. Wrong translation
3. Prohibited ingredients
Localization
76%
中 · 한 · あ
76% of consumers buy in their own language. Above 88% across China, Japan, Korea, Indonesia, and Taiwan.
Cross-border beauty
56%
56% of Chinese shoppers will pay more for superior imports. Beauty is a top cross-border category.
Distributor support
67%
In a 2022 survey across nine Asian markets, 67% of food and beverage distributors preferred contact with brand principals at least monthly.
Facing any of these? That is what we fix.
The team on the ground
Twenty years opening these markets leaves little that is unfamiliar. Registrations that stall, partners who cannot deliver, a launch that has to be rebuilt: each one has been handled here, in that market, more than once.
12 territories
We live and work in the markets you are entering, so we know how each one actually runs. Local language, local relationships, local accountability.
One team
The same people have brought brands into Asia together across several companies and categories. Everyone on your project knows how the others work.
Resume
Wella
LPG Systems
Nestlé
Every expert built sales and distribution in Asia for the biggest names in their industry, and brings those buyer relationships with them.
Launches, deals, and training programs delivered with global beauty houses and Asia's biggest retail groups.
“Asia is tough to crack, and yes, every country is different. But sometimes all it takes is a team on the ground, knocking on 1,000 doors in 10+ countries. It's that simple.”
Kevin Maes
Managing Director, Omni Orient
What it takes
Entering Asia is work on the ground, and we do all of it: the strategy, the paperwork, the meetings, the contract. Start where you need us most.
Market ranking
As a brand, you know where you are strongest. Our experience and findings will tell you what will work. Together we start by properly developing a GTM plan that works, for the entire region.
We evaluate which countries work best for the brand: where you can enter fast, and where to build.
Proper market assessment on pricing and regulations, so we know the brand fits the market.
Then we screen potential partners top down: scored, ranked, biggest and best matches first.
Import application
Safety data complete
Local-language labeling
Ingredients cleared
We help you figure out what is needed, and we make sure the brand is ready for it. If we do our job right and match the right partner, they know how to handle the registrations.
What each market requires, checked in advance: documents, certifications, restricted ingredients.
The regulatory route mapped out before the brand commits.
We match you with distributors that know how registration has to be done in their market.
Term sheet
Non-disclosure
Territory terms
Exclusivity
This is what it is all about, and what every brand is looking for. Our experts did business matching and deal making at the highest level their entire careers, working with and for the biggest brands. We know how to get this done.
We have systems that work. Partners are vetted, screened, and scored, and we aim to match you with the best.
NDAs negotiated on the brand's terms before any confidential material moves.
Territory, exclusivity, and targets negotiated into the contract.
Everything else an entry needs, covered by the same team.
Category and market reports, researched on demand.
Who carries which brand in your category, and who has room for yours.
Rule changes tracked per market, so registrations and claims stay valid.
Target lists built, scored, and approached, market by market.
Service and support networks set up for equipment and devices.
Marketplace routes scoped and platform introductions made.
Access negotiated, meetings booked, follow-up run until each lead resolves.
Local educators found, trained, and managed for your brand.
Sales admins recruited and managed per territory, under your brand's KPIs.
Track record
$100M+
in sales generated by our experts.
Over 20 years setting up distribution across Asia.
$4.3M
in sales over four years.
A struggling medical equipment brand, turned around in one territory.
$700K
from one client.
First Asia expansion for a $2B global beauty player: 13 retail locations launched with advanced technology.
12+
brands launched across Asia.
Across beauty, wellness, pharma, nutrition, and food.
5,000+
professionals trained.
Therapists, artists, stylists and educators, trained for all the different brands.
And the next success stories are already in process.
In our portfolio
Proven at home, expanding across Asia, each with its own route, channels, and markets. The categories differ on purpose: the same method carries a brand from the pharmacy shelf to the salon chair to the supermarket aisle.
Probiotic SkincareProbiotic skincare · Belgium
Pharmaceutical grade probiotherapy, backed by clinical research. Entering Asia through professional and clinical channels first.
Professional HaircareProfessional haircare · Spain
Luxury professional eco-tech haircare, sold in 30+ countries. Entering APAC through the professional salon channel, market by market.
Condensed MilkDairy manufacturing · Thailand
Thai condensed milk and creamers, made to FSSC 22000 and Halal standard. Expanding across ASEAN through foodservice, bakery, and retail channels.
Our Promise
If you believe your brand is ready for Asia, we would love to hear from you. Thirty minutes to talk about your brand, and how we get it there.
On the road
Deals close in person, so the team goes where the industry gathers. Find us here in the months ahead.
Pharma · Beijing
21-23
October 2026
China International Exhibition Center
There with YUN Probiotherapy.
China's pharmaceutical trade fair, twice a year. Meet the team on the floor.
Event details soon
Beauty · Hong Kong
11-13
November 2026
Hong Kong Convention & Exhibition Centre
There with I.C.O.N. Hair Products.
The beauty industry's biggest week in Asia. Book a private meeting with the team in Hong Kong.
Meet us there